Best Advice to Small Business Owners

0:07 The best advice to a small business owner or for that matter to a large business owner, uh, is never stop thinking about how to delight your customer.

0:15 Not to satisfy your customer, but to delight your customer. When you wake up in the morning, start thinking about it, during the day think about it, at night think about it, and then dream about it and no company ever failed, but that had millions of delighted customers and you start with them and you

0:30 get them one or two time. There’s no substitute for hard work. The best time you ever gonna have is when it starts it’s out just you and it’d be great if it grows into a wonderful big profitable company.

0:42 But you’re never going to be happier and more satisfied than you are in the first year or so of getting your business going because you do every single thing.

0:51 You sweep up when everybody goes home, you’re the first one in, you plug in the coffee pot, so when your people come in, they have hot coffee and can get straight to work.

1:00 You work through lunch, set an example for them, but there’s no substitute for hard work. People say luck, yes, but the hardy work, the lucky again.

1:09 My advice to a small business owner or any entrepreneur would be not to be discouraged if the business you end up with is not the one you started out to pursue because so often you encounter difficulties, you encounter failures, and the important piece is to learn from each of those very quickly and

1:30 to pivot and to move on to the idea that works. Of course, you have to be close to your products, close to your customers, and think about them.

1:39 That’s the most important, but don’t forget to think about your business, what your plans are, what you want to do next. 1:46 How to take your business to the next level. Again, think about being in your business, but think about your business as well.

1:53 My best advice is to really work hard to clarify what your purpose is. and be able to articulate that, be able to communicate it in a simple sentence.

2:05 And the reason that’s important is as you bring people into your company, I think the most important question you ask them is, why are you here?

2:14 Why do you want to join this company? And if you hear that purpose back, if you hear the passion around that purpose, makes everything a whole lot easier.

2:24 Any skill can be learned and taught, but passion cannot. Being in a wheelchair can be a roller coaster ride at times.

2:33 You will have great days, you will have not so great days. You may even from time to time have an awful day.

2:43 You’ve got to stay focused and stay level headed and keep your feet on the ground. Companies that do well at some level, even though it may not be written down on a piece of paper, need to have kind of a clear strategy of why they’re different, Why they’re adding value, why they’re producing something

3:00 special that customers need that they’re not getting now. So I think if there’s a clear sense of strategy and you can get all the people aligned around that, then you get a lot more power than if you’re just scrambling and working harder and harder and without that clear direction.

3:15 So that’s my one piece of advice